The odds are that you, or the person running your business social account, will also run personal social accounts. What is their focus? You need to balance the types of content that your target audience most enjoy, with the material that you feel best equipped and most comfortable making. Top brands on Instagram report a. . Of course, no matter how much you plan your social efforts, there is no guarantee that things will work as you expected. However, if you personally don’t match the target market of your business, you can’t automatically assume that your customers will also be spending their time on Facebook. Link posts often perform well on Facebook. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. to spy on your competitors and discover their most successful social pieces of content. You might be a middle-aged executive who uses Facebook. However, when operating the business account, you need to think solely about the tastes of your target audience. We have reviewed many social media marketing platforms. They will not refer people to you. is more than 40 times more likely to be shared on social media than other types of content. According to YouTube, mobile video consumption grows by 100% every year. Keep learning. You will usually have competitors who will also run a social strategy. I am not just talking about gaining more followers, I am talking about making money. However, we are well past a social strategy of post and hope. Marketing, Branding, Copywriting, Email and Social Media Expert. You simply need to find the right social networks for your business. You generally wouldn't need to go further than three to five social networks, however. If you start down a path on the social Web and hate what you're doing, you can change things around. You are here: Twitter comes with a self-imposed limitation – you can’t write more than 280 characters in a tweet. Pinterest can be perfect for creatively showcasing products, particularly if you have a predominantly female target audience. There is no point participating in social media, just for the sake of it. In most situations, you want your social media followers to be of a similar type to your intended customers. Remember, you're not creating goals merely for the sake of it. Ok, maybe it isn’t a secret, but without tools, marketers would face constant burnout (many do even with tools). 7. You presumably post about things that interest you. This shouldn't be too difficult, particularly if you know your customers. Subscribe to our newsletter and get social media resources send to your inbox. People follow experts, not generalists. Many businesses find it easier to use some form of social media marketing platform to help them schedule posts in one place in bulk. If you have plenty of resources, you could also set up several YouTube channels, each with their own niche audience. Where does your target audience spend time online? We obviously understand the advantages of working with influencers and engaging in influencer marketing. - Encouraging user-generated content (UGC) to leverage the enthusiasm of your followers They are of no value to you at all. Instagram is an image-based social network, so you need to share interesting, relevant photos, and short videos. As we wrote in, 8 Reasons You Shouldn’t Buy Instagram Followers. They know they should do something about social media, but don't really understand what they should do. Therefore, you need to balance the content you share socially, to be a mixture of informative and entertaining items, with a small percentage of promotional material added in. 3. For example, spend five minutes on Twitter before you check your e-mail each day and another five minutes before you leave work each day. You can even run ads on your social channels, with a highly targeted audience, to build brand recognition and increase your social followers. Improving your ROI - Varying your content types to match the interests of your target audience If it doesn’t align with your mission statement, forget about it. It can help you develop a strong organic presence and gain a reputation for excellence in a field. Look back at those goals you set in Step 1. . To be successful at doing this, you need to have a solid understanding of your customer base. That will help you target the best social media audience on the networks where they spend their time. Often the goal of influencer marketing is to direct visitors to your social sites. You can use advertisements to build brand recognition, promote particular posts/videos, or even to sell products. All too often, people set woolly business goals that have little meaning if you scrutinize them. Can you or someone who works with you write well? We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web. “If you cannot measure it you cannot improve it.” – Lord Kelvin. Remember that content calendar you created? Some of the strategies that have worked best for many businesses include: That is why we start our 15-step social media marketing strategy with setting relevant and realistic social media marketing goals, and everything else follows from there. Which networks are you currently active on, Are your networks optimized (photo and cover images, bio, URL, etc. Likewise, there is little value in planning to make live video streams if you don't have anybody who feels comfortable presenting in front of the camera in a live broadcast.