Sachid Madan stressed, “We have some things for everyone. “The idea was to test the market a little bit. ITC first started diversifying from its core tobacco business in the early 1970s, with the diversification drive picking up steam in 2003 when the Indian behemoth conglomerate started with its slew of launches in the FMCG category. The company has introduced over 50 different frozen food products under ITC Master Chef brand. The whole hog started about 1-2 months ago," Madan said. In the western markets, the frozen section continues to grow as the range of offering is expanding and we feel that the same will happen in India provided we create products that meet the consumer expectations”. Over the next three years, we are targeting a 15% to 20% share in the product segments we operate in.”, Your email address will not be published. The new range of snacks – both vegetarian and non vegetarian - focuses on preservative free, low fat, healthier options keeping the ethnic flavours and tastes in mind. With strategic planning in coming years, ITC’s expansion plans includes spreading in Tier II and III towns. Our frozen snacks repertoire is a complete food solution for both professional chefs and home makers. In 2018, it added 10 new products including fries, tikki and pizza pockets, but on a pilot basis, while fine-tuning its cold-chain and supply chain for the category. Brought to you from the house of ITC. Box. On a broader level, all food categories are competition - eating out at any food joint, home delivery, other RTE (ready to eat) products whether retort or dehydrated, or even snacks like chips or other salties. Creative Visualization. Madan adds that the ITC brand propose to be the answer to the questions like : ‘aaj kya khaoge? He later worked at Agro Tech Foods (subsidiary of ConAgra Foods) as vice president between 1998 and 2004. Fast-moving consumer goods (FMCG) major ITC Ltd on Wednesday said it was expanding its portfolio and distribution network for its frozen foods brand ITC Master Chef. Given that globally frozen snacks and meals are growing we believe there is a lot of headroom for this category in India.”. In a market where penetration is barely five per cent, we see little point in focusing on competition. Within the category, there are a few national players and a number of regional players with whom we compete. In all, its frozen foods range has 50 variants that are largely sold to food services clients. Name a couple of available frozen foods in the market around you. General Perception: Generally, among the varied consumers there stands a big challenge for frozen foods companies with the thought that frozen food is not healthy and does not tastes good and is often deep-fried. The products are positioned as healthier, which can be prepared in a jiffy. Promoting frozen food products which have been introduced under the ITC Master Chef brand, is to be a one-stop solution for innovative, tasty snacks for different occasions. We are dealing with 3 different product categories, which are: meat, fruits and vegetables. But ITC is planning to expand its expansive range of products where various cooking methods that can be applied and multiple occasions where the products can be consumed to expand the consumer database. ITC Master Chef offer Fresh and Tasty Frozen Snacks – Just ‘Easy cook’ the way you like it – Bake , Air fry, Shallow Fry, Deep Fry or simply Tawa Cook and take a bite to satisfy your craving! He is willing to spend a little more, but still seeks value. Our products have multiple applications and allow you to weave your magic to create signature dishes and winning menu options. This ensures that the consumer experiences the same taste whether he eats the burger in Kashmir or Kanyakumari. In 2018-19, ITC launched over 50 new FMCG products, across categories such as foods, personal care, education and stationery products, agarbatti and matches, the company said in its annual report. In the last two months, the company added seven new variants to its retail or consumer range. Madan added that generating consumer trial and getting consumers to buy these more repeatedly is a challenge. Initially, food service will grow faster, but retail will soon follow as the consumer experiences the quality and range available in the market. Serving Suggestion. While consumer acceptance for frozen food has continued to go up, the penetration and frequency is far below that in the western world and lower than even our neighbours. As a result, ITC has been releasing more products in the market. ITC recently introduced a new range of over 50 frozen food products targeting both retail and food service players. With the international QSR popularity, the increase in B2B demand for frozen food has been increased Indian QSR chains as local burger junctures, parlours and pubs and other eatery platforms. Presently, the consumer packs are available in 11 major cities, while the food service packs are available in nearly 60 cities. But ITC is planning to expand its expansive range of products where various cooking methods that can be applied and multiple occasions where the products can be consumed to expand the consumer database. IVPA supports economic growth via investments, innovation, sustainability of supply chains, Family that lives together, stays together, lives happier ever after, Our Family Values revolves on: Trust, Integrity, Honesty and Transparency, Mega Food Park (MFP) at Phagwara, Punjab to benefit about 25,000 farmers. However, the market for in-home consumption of frozen foods products is still limited. t.co/75GVxOvR3q [PP: Got something new?] Sachid Madan says, “The core marketing philosophy of the brand is to help the consumer re-imagine the frozen foods category. Sachid Madan: We are doing that by offering new variants, going beyond potatoes," he said. 592, ITC had forayed into the Rs7,400-crore frozen foods market in 2017 with raw prawns. The company has 17 SKUs including Mumbai Vada Pop, Achari Beetroot Kebab, Chicken Galauti, that are currently being retailed through stores in 11 cities in India. How are you dealing with the 'misconception' and how has consumer behaviour changed in the category? We want to explode the category. Buy ITC Master Chef frozen snacks online from ITC eStore. Madan expressed, “The biggest challenge for ITC’s frozen foods is limited points of availability for the consumer as only a fraction of the outlets carry frozen snacks and even those that do, carry a limited range.”. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. Keeping the requirement of a consumer in mind, the pricing has been kept affordable. Lime & Mint Wedges. Veggie Pizza Pocket. Buy ITC Master Chef frozen foods online at best price from ITC eStore.
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